Creating Synergy

We decided that we wanted to create synergy through different themes of our video. The themes we decided to create for this were: the colour pink, glitter, aggressive persona, kaleidoscope effect and the old-fashioned television.                                                                                                                                                                  

These themes were all distributed throughout our ancillary texts - the television is displayed on the fornt of our digipak, our website is bright pink, as are our tour and album launch posters. We also incorporated glitter into our digipak and video, using a still from the video as a digipak background. While it is subtle, in our video I am visibly wearing pink glitter underneath my eyes, and blow pink glitter at the camera during one shot.

We showed the aggressive persona theme throughout the website, by having both photos of both actors (Phoebe and I) making intense eye contact with the camera. These images are displayed on all our ancillary texts - website, digipak, posters and magazine cover. The kaleidoscope images were also taken from the video and used across all the ancillary texts.