Wednesday, 14 June 2017

Music Videos - Performance, Narrative and Concept examples



This is a music video revolving around a specific narrative - it shows a main character (the lead singer) wanting to enter a dance competition but feeling discouraged by the fact that no one seems to accept her into their group. However, three drag queens (the other male band members) come in and take her under their wings, and perform at the dance competition together, showcasing something different to the other groups.



This music video, despite having some elements of a performance video (lip-syncing, showing the artist himself) revolves around having a concept - scenes showing a giant version of the artist fit in with the chorus lyrics: "I'm big, humungous, enormous and small". This video mixes live action with illustration and CGI, creating an artfully strange video which can be see as having various messages, which are open to audience interpretation.




This music video revolves around performance and shows the whole band lip-syncing and dancing to the song. While it does have elements of a concept video, it is clear that it is predominantly a performance video.

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Final Music Video